Terry Richardson For Happy Socks Campaign

Hiring photographer Terry Richardson to shoot this campaign was definitely a no-brainer for the Swedish sock manufacturer Happy Socks. Known for the graphic sexual subject matter often found in his work along with awards won over the years from numerous campaigns, Richardson was indeed the right choice for this edgy spread. Entitled “Terry’s Take” this campaign is cool, playful, fun and not to mention very creative. You will find an array of colors and patterned socks, sometimes worn as accessories or fashioned together to make some funky ensembles.

Written by: Curt Greenidge

Happy Socks

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Smart Redefined by TOPMAN

“Sharp style comes to the fore this season. The key is to cut an elegant silhouette with slim tailoring and a hint of dandyism to keep the look fresh and modern. Work all the way through, from the sleek outerwear to the stylish cravat and bootlace bow ties with three-piece suits and velvet blazers in between.” ~TOPMAN


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Euroman’s December Issue Editorial: Modern Restraint

Show a little restraint! Modern Restraint that is according to Euroman’s editorial for its December issue. If you look closely you will notice that some of the Versace for H&M pieces were sported by model Gerard Sella in this spread. Stylist Frederik Lentz gave Sella a range of looks from traditional evening attire to adding bold prints and biker jacket for a more modern-day twist. The grooming done by Marie Thomsen followed suit to complement each look from his slicked back hair to curly locks and straighten disheveled do. What a way to end another year of great men’s fashion and style!

Written by: Curt Greenidge

Photographed by: Jonas Bie

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Versace To Hit H&M Stores Soon

H&M, well known for its collaboration with world renowned labels such as Lavin and Jimmy Choo created mass hysteria amongst their customers in the past. However none has created more of buzz than this Versace/H&M alliance.  Donatella Versace holds no punches, staying true to the label’s traditional bold prints and colors keeping that cool Miami aesthetic. Pushing the ballot even further with studded leather garments gives this collection a certain edge.  Scheduled to hit selected H&M stores this month, Rodeo magazine decided to give its readers a sneak peak at what to expect from these two clothing giants. Styled by Nike Felldin and photographed by Tobias Lundkvist, models Alexander Johansson and Henrietta Hellberg look fantastic in this spread.

Written by: Curt Greenidge

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Xagon Fall/Winter

Xagon is an Italian ready to wear brand that has over 30 years of experience designing menswear. The overall vision of the brand is to provide excellent quality, price and image ratio to its clientele. For this 2011 Fall/Winter season, Xagon has created a lookbook revealing the versatility of their clothing and how easily they can be worn in any environment by the modern man.