H&M Join Forces with Marni for Spring 2012

For the past couple of weeks H&M had a tremendous and positive response after its partnership with design powerhouse Versace. It can be arguably said that it was the stores’ most well received collaborations done thus far. Now there is a new alliance brewing on the horizon for spring 2012 with Italian label Marni. If we take a look back at Marni’s past collections you will notice the label’s love for color, collage-like prints and print-on-print combinations. Scheduled to hit stores worldwide on March 8th 2012 you will definitely see a contrast of prints and colors.

Designer Consuelo Castiglioni was quoted as saying “I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. If you’re axiously awaiting this collaboration take a peek at the behind the scenes video below released by H&M with a cameo from Style.com’s Tim Blanks.

Written by: Curt Greenidge

Source: Forbes

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