The last time we spoke of Ovadia & Sons their mission for Fall/Winter was to create clothing for the modern man. Today the concept is still the same for Spring/Summer 2012. I really enjoy the way this label takes what is considered as “traditional” looks and infuse youth and freshness by adding a contemporary twist. I guess that should be expected with young, fearless designers like Shimon and Ariel Ovadia, where staying confined within an expected criterion is not an option. The injection of color creates vitally to the collection sparking excitement for those warm months to come. Leave it the Ovadia brothers to produce yet another enthusiastic and well-made collection.
Written by: Curt Greenidge