Brothers Shimon and Ariel Ovadia decided that for their fall/winter collection they would make clothing that will be relevant to men from all walks of life. “We get asked a lot, ‘who’s your customer?’ and it really could be anyone. We have Fortune 500 guys coming in for made-to-measure, and then we have these young, hip guys coming around.” says Shimon during an interview with GQ. With that being said this lookbook is comprised of tailored suiting made from the finest fabrics. Despite the superior craftsmanship of the clothing, one would think that these garments were made only for the wealthy. However, the illustrations of this presentation portray the exact opposite, reaffirming the vision of Shimon and Ariel. Photographed by Justin Chung along with the artistic direction of Justin Chung brought the brothers’ vision to a reality with this 2011 fall/winter lookbook.
Written by: Curt Greenidge
Source/Image: GQ Eye