Made to Order

Massimo Dutti’s “Made to Order” campaign reinforces that self-awareness and individuality is what makes the man and from there everything else will follow. Without these two key elements he will lack confidence and style. Massimo Dutti took an old world approach by using vintage-esque photos for this campaign to bring to light how classic and manly this collection really is. The model, travelling salesman turned international model Bill Gentle fits the bill perfectly by donning these sharp tailored garments.

Written by: Curt Greenidge

Images: Massimo Dutti


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