Individuality, Durability and Comfort is what comes to mind after reviewing Shellac’s 2011 Fall/Winter collection. This label prides itself on standing out amongst the pack, not conforming to mundane designs. Hence the name Shellac, which is slang for “break or crash something”. Using the outdoors as the backdrop for this collection further resonates that this brand speaks to the man who is confident, edgy and self-sufficient.
Written by: Curt Greenidge