It’s amazing how far dreams and aspirations along with some elbow grease can take you throughout your career. This was the case for founding partners Andrea Bertin and Elena Boaretto beside the help of Gege Schiena (co-founder of Italservices) to make CYCLE a reality. With professional backgrounds that stemmed from working with Fashion Box (Elena) and Replay (Andrea) to create the perfect formula to produce denim-street wear with a sartorial feel. Originally known for outerwear and knitwear, CYCLE quickly branched into dresses, shirts and leather goods. This Italian brand stands firmly by its philosophy of “Be sure wear pure” reinforcing that quality, passion and research was used to make their clothing. Here is a sneak peek at some of CYCLE’s Fall/Winter 2011 collection. It reminds me of new age hippie movement with great sartorial style.
CYCLE JEANS 2011 Fall/Winter Collection
Written by: Curt Greenidge