Cologne Etiquette 101

There are a few simple rules to wearing cologne without suffocating and overwhelming others when you walk by or enter a room. Trust me no one likes the taste of cologne or having it linger in their palettes like a glass a fine wine after you have left. Here are a few rules for cologne selection, application, skin type, diet and storage that you might find useful.

The Selection
The best way to find and choose the right fragrance for you is the skin test. Avoid scratch and sniff samples in magazines and the card stock provided by those sometimes pushy sales agents at cologne counter. Choosing a scent that blends well and compliments your body chemistry is a reliable way to go. If you are prone to allergies, wait at least one day before committing to a fragrance to ensure no potential allergic reactions occur.
Rule of thumb, no one should be able to smell your cologne unless you are intimate. Now intimate does not necessarily mean sex, but something as minimal as a greeting via a hug or kiss on the cheek. Stick to spraying or dabbing your pulse points i.e. behind the ears, wrists and the base of the throat allowing the smell to travel throughout your body. Scented soaps and body washes should be taken into consideration if you like wearing cologne. Nowadays, male grooming products usually come with already strong and sometimes harsh scents that as a result will alter the smell of your cologne. Try lighter scented soaps and body washes like Dove to give your cologne a chance to be noticed.

Skin Type
Oily skin can sometimes get a bad reputation however in this case it is a blessing.  The moisture acts as a chemical activator, trapping and prolonging the scent resulting in fewer applications. In contrast, dry skin does the polar opposite by soaking up the scent resulting in an extra squirt for revitalization. A great tip is after a hot shower or bath, apply your cologne to your pulse points of course for longevity. The steam and hot water will open up your pores inviting that sweet aroma keeping you smelling good all day.

Believe it or not what you eat does have an adverse effect on your body chemistry. Highly seasoned, fatty and spicy foods will indeed seep through your pores mixing with the scent of your cologne making an unpleasant combination. Just imagine walking around smelling like Acqua Di Gio by Giorgio Armani with a hint of curry. Not a good look is it?

Hoarding of any kind is frowned upon. Like most products cologne do have an expiry date. It is recommended that you replace your cologne after three years. I know we fall in love with the smell of the fragrance and would rather hang on for dear life for as long as possible. But the truth is the natural oils will lose its intensity and go rancid. So don’t cherish it, enjoy it!

Written by: Curt Greenidge


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