Velour is a Swedish clothing line that launched its first collection back in 2005. Although this brand launch was recent they’ve been around since 1997. It all began when Per Andersson invaded his grandmother’s ready-to-wear shop which had been out of business since the mid eighties and reopened it as Nostalgi with some of his friends. Their cliental enjoyed the clothing so much that they encouraged the owners to start designing their own clothing, which lead to the creation of Velour. Velour’s inspiration is taking classic preppy looks and redesigning them into current and stylish ways. The look book for the Fall/Winter collection is nostalgic of 80’s clothing that we have seen before, from the denim patch pocket shirts, toggle coats and plaid shirts. Velour’s styles manifest their own interpretation making the looks effortless.
Written by: Curt Greenidge